Search engine optimization (SEO) is a technique for improving the performance and efficiency of web pages in search engines like Google. While search is one of the most common ways for individuals to find information on the internet, ranking higher in search engines can result in increased traffic to a website. An enthusiastic SEO specialist would love to see his website crawling up and ranking high in SERP results. Site Optimization and making optimized content is one of the challenging tasks faced by many SEO professionals, but still, they never give up in making their site get crawled in google. Search Engines thrive primarily for quality content that can be easily be scanned and indexed. A smart SEO adapts the following techniques to make content more SEO-friendly content.

Search Engine Optimization Techniques

Keyword Research

•   Use the right keyword and use it on a consistent note in your web pages
•  Research enabled content can make you ahead of your competitor
• Use long-tail keywords that can have low search volume but can keep rank higher

Content Structure 

•  Plan your content and make it parts to easily organize your thoughts in the content
•  Do not avoid making a strong call-to-action  commonly  ignored by many

Catchy Title 

•   Make use of your targeted keywords in the TITLE section
•    Make your  description meta tag with the right keywords

Heading TAGS

• Make sure your  blog page has only an h1 tag and a keyword
• Make h2 tag in the main section and h3 tag in subsection

SEO Friendly URLs

• Make sure to shorten your URL, more relevant with 60 characters or three to five words
• Avoid using underscore and use hyphens instead
• Use lower cases and avoid uppers cases resulting in redirects

Small Paragraphs

• A simple paragraph with relevant content in two to three sentences
• Use  formatting option link adding bullets and highlighting text  to keep users stay on the page

Meta Description Optimization

• Use meta description to highlight your content using the targeted keywords
• Make sure your description not exceeding 150-160 characters

Image optimization

• Make sure your image alt attribute contains the  text using keywords

Add only sensible links

• Add your links with the relevant content making it sensible for web robots
• The bounce rate is reduced by retaining the viewer on the site page

An optimal content length

• The content length is not beyond 2000 words
• Make it informative content that readers are interested in.

Optimized content with mobile compatibility

• Make your site  having a responsive web design
• Ensure HTML validation is done

Consistent Content Update

•  Update your content regularly
• Make sure to respond to the comments on your post

Schema Markup Inclusion

• Schema Markup can divide the publication part wise and makes search engines catch up the content easily

Powerful SEO Tools

•    Tools can assist with the right keyword usage
•   Cam assess your profile and can even disavow bad links

Conclusion

Optimizing each of the basic components of content using the search engine optimization technique, in order to rank higher in search results is what the search engine optimization process entails.

At Krify, we have a team of Digital Marketing experts in SEO, who can help you in dealing with the websites in a professional way. To know more about SEO or its importance, contact us