Social media or social networking platforms have become an important aspect of today’s digital world, with even some considering social media as the current trend driver. As per the latest survey in 2022, people using social media are 3.96 billion. The number of people using social media is increasing day by day. Social media apps are everywhere and changing the world of communication. People spend a lot of time on social media apps such as Facebook, Instagram, Twitter, LinkedIn, and others. The secret behind the popularity of such a widely used service is that it gives you complete freedom over what’s posted – where people can share their thoughts or interests from anywhere at any time. 

A social media application is not only a necessary element of everyday life for ordinary users, but it also represents a profitable market for businesses. Businesses can utilise social media app development to reach out to customers, engage them, and raise brand awareness. If you want to get into the world of social media applications, you should understand the fundamentals of what makes a social media app stand out from others. You should understand what customers want and need to target the features that gain social media users. There are many factors that need to be considered while creating a strong social media app, the following are some essential elements and features.

Top Features to Consider while developing Social Media App

User-Friendly Interface

When creating a social app, the first and most important factor to consider is a simple and user-friendly interface. The user interface (UI) refers to how users interact with your application and it contains multiple elements like content, media design, navigation, input management, and so on. Regardless of your target audience, you must always make sure that your social media app has a friendly and simple user interface.

Secure Login

Users of social media applications are likely to show a variety of data, either publicly or privately. As a result, it is important to avoid malware attacks or identity theft, in order to maintain their information as safe as possible. The ability to create an individual user account with personal login settings and identification methods, such as a backup email or code authentication, is a key feature of social media apps. Users should be able to provide their name, contact details, location, profession, and other personal information, as well as various verification techniques for logging in, such as a backup email or code authentication to the extent they want.

Attractive News Feed

The ability to provide ‘real-time’ engaging content to users on their news feed is one of the factors why social media platforms like Facebook and Instagram have been so successful in recent years. Customers may use social media applications as a platform to voice their opinions and beliefs, thus influencing society as a whole. As a result, ensure that the news feed is stocked with content that users want to see.

Profile that can be Customized

Users enjoy updating their social profiles to reflect their emotions, hobbies, activities, and surroundings. In this case, if your app gives users choices to upload their favorite photo, allows them to give a brief bio, and express their interests, they show more interest to use your app. Furthermore, giving users the ability to customize their profile will give them a sense of control and command over their profile, which make them more committed to your app.

Real-Time Notifications

Real-time notifications are crucial for social media platforms, and they’re one of the most common features. Users always wanted to be alerted in real-time about what’s on their feed, whether their friend is posting something or anything major is happening. Real-time push notifications are required for any major social media app.  

Content Sharing

The majority of people who use social media apps enjoy sharing content with their friends and contacts. It is one of the most useful elements of a social networking app since it allows individuals to communicate and feel connected even when they are far away from one another.  The opportunity to post and exchange pictures and videos are all examples of content sharing.

Video Streaming:

Live video streaming has exploded in popularity as a social media app feature. Users may use this function to live-stream videos so they can share opinions, rejoice in events with their friends and family, and more. This functionality allows people to keep precious moments and create memories with their loved ones.

Conclusion

Developing a social media mobile app is the best idea as it is used by every individual and every business in this technical era. But there are some things like app features and development platforms, that need to be taken care of in order to realise the best social media app in the market. So, it is very important to hire the best social media app development company like Krify to make your dream app live.

Krify is a top social media mobile application development company, with a team of professionals who are experts in developing robust mobile applications. Our client’s satisfaction is our number one priority, as we work to reach their goals and expectations through building high-converting mobile and web applications. Contact us today for more information on how we can help bring your idea to life.