How Do Push Notifications Influence Sales for Online Businesses?
The merging of online and offline interactions is accelerating retail trade’s shift toward a blended experience. Customers now move seamlessly between physical and digital stores, with customer journeys being so well integrated that the notion of e-shopping as a separate activity, when compared to brick-and-mortar shopping, is obsolete. E-commerce is a rapidly expanding industry that may contribute to 17.5% of worldwide retail sales in ten years, according to Citi Research. As the e-commerce sector grows, so does competition. It’s critical for e-commerce marketers to keep their customers interested, especially through mobile apps, in order to generate money and build their brand’s reputation. So what does this imply? Simply stated, push notifications are becoming the most essential element in marketing strategy. Increased competition in the digital world comes with it, as eCommerce tries out various digital channels at once to expand and sustain their target consumer base. Push notifications are the most popular marketing strategy today, which includes both mobile and web applications. Let us discuss some examples of push notifications.
Examples of Push Notifications:
1. Notifications of Cart Abdication:
If users visit the website, it’s a sign they’re interested in the goods being offered. But since they’ve put items in their shopping cart and probably forgotten about them, it’s time to bring them back to mind. Mobile phones are the quickest method to get in touch with those people. Similarly, if they have chosen to be informed of similar bargains or offers while browsing through a website for the first time, browser push notifications can assist.
2. Notification of FOMO:
To be honest, no one has the time to surf an eCommerce website every day to see whether there are any new offers. Yes, email newsletters are a useful marketing tool, but they don’t encourage immediate action. Push alerts on both desktop and mobile devices may alert them of price reductions immediately! So if a brand is having a huge sale or offering a limited period deal, such alerts might just provide them with the “push” they need to focus on your services.
3. Notifications Based on Geolocation:
Notification is sent to customers in a certain location to provide information that is both timely and relevant. In the graphic below, the three brands sent communications to consumers informing them of the real distance from the store as part of their effort to attract them. Not only this, but the messages also include loyalty points or a coupon code, or a discount offer to pique users’ attention.
4. Updates in Real-Time:
This is ideal if you run an online ordering business or take food orders over the internet because then it’s your responsibility to ensure that your clients are aware of when their goods will arrive! GrubHub.com is a free online food ordering service that ensures its clients are informed in the most amusing way possible! GrubHub adds value by tracking the delivery time of purchases made by its customers. The graph depicts an excellent post-sales experience provided by the program. What do you think?
5. Search-Incentive Notification:
A transactional push notification is a type of in-app notification that notifies the user when his or her search on a mobile app has been completed and encourages them to use the search option again. TripAdvisor, a travel website and mobile app, makes great use of such a transactional push notification in the image below. It suggests that you finish a search you started on the TripAdvisor mobile app by offering you a heads up, such as an opportunity for apartment prices to rise.
6. Notifications Should be Re-engaged:
The most obvious example of this one that comes to mind is a fitness app. The goal of re-engagement push notifications is to encourage people. The material is designed in such a way that if users use a certain application to enhance their life in some manner, the software can congratulate them on their success. A fitness app may send a congratulatory message like “Yay! You’ve completed your running objective today.” You might make use of this for something like “Well done, you’ve walked 5 kilometers today!” This also extends the user’s relationship with the app since they’ll link these feel-good events and accomplishments to being recognized.
7. Push Trivia:
Trivia notifications are used to show affection to people by delivering amusing and interesting messages. These alerts are innovative and don’t intrude upon users. The most popular news apps send repeating headlines as notifications. But push notifications are meant to stand out from the crowd. Trivia push notifications may be used by virtually any app; however, adding a little spice and enjoyment to the campaign will help it succeed completely.
Krify is a top mobile app development company in India with a skilled team of developers. Notifications that are tailored to your brand and target audience lead to at least 25% more clickthrough than general notifications, above mentioned are only a few examples of push notifications. Not only does Krify believe in this, but it has also made sure that the assistance given is extremely personalized to maximize conversions.
It’s all about making shopping easy and enjoyable for the current customer. Shopping is a reflection of needs, wants, and desires, so if a firm is able to communicate with its customers without being overly robotic in doing so, it has completed the task and earned a loyal client. Contact us for more information.