What is CRM Features and Benefits of customer relationship management

What is CRM? Features and Benefits of Customer Relationship Management

Keeping track of clients gets increasingly difficult as firms grow. Building relationships, producing income, and expanding as a company which require collecting, maintaining, and analysing consumer data. This is true for all businesses, including B2B firms, SaaS firms, and real estate firms. While a Rolodex used to be the favoured technique of keeping track of client information, that is no longer the case.



CRM (customer relationship management) software is any application or platform that enables businesses to keep track of, organise, and access information about their customers. CRM software preserves all of this data in one place, which is what sets it apart from other methods of handling client information.

Any relevant information from a customer encounter will be stored in the CRM database whenever someone in your organisation interacts with a client. This creates a useful, current resource that may be used to inform future interactions and communications with the customer.


CRM software targets high-value clients and augments new approaches and services for them, allowing you to maintain contact with them. Because all of the information about a service request is stored in one place, our CRM solution responds quickly and accurately to client requests.

Our CRM Solution Highlights

  • Projecting and communicating in real time.
  • Simplifying Sales and marketing tactics.
  • Increasing client happiness while increasing sales.
  • Increasing your revenue by increasing your inquiry ratio.
  • Customer loyalty, procurement, and cost-effectiveness are all factors to consider.

What are the benefits of CRM software in business?

While a spreadsheet system may work well in the early phases of a company, CRM software becomes increasingly important as the company expands.

The following are just a handful of the advantages of CRM software:

  • Information that is centralised:  Instead of keeping a customer’s information in a spreadsheet, other information in a salesperson’s email, and sales history in a separate database, CRM keeps everything in one place.
  • Increased transparency: CRM software allows information to be shared across departments, allowing your company to communicate more effectively. Your email staff,

For example, has the same access to a customer’s history as your salesmen. Employees have more time to focus on other parts of their jobs because information is readily shared (yet securely).

  • Improves customer satisfaction: According to Salesforce, firms that use CRM software retain 45% more customers than those who don’t. Your clients will have a great experience because of the constant and tailored interactions enabled by CRM software, regardless of where they are in the sales cycle or which department they are dealing with.


  • You can always have the CRM application open if you are connected to the internet or at your workstation.
  • When something happens, record or update the information in the system instead than writing it down on a piece of paper.
  • If you have planned any activity for your clients, such as calling them at a specified time and recording it in the CRM system, the system will operate as a REMINDER.
  • Using a CRM system allows you to record your scheduled activities at the start of the day or to update the previous week’s job planning in terms of client calls, meetings, and report preparation, making it more focused and organised.
  • The CRM system is quite beneficial in the sales force because it directs you to concentrate on the gaining platform.


The smarter way to manage your customers, projects, sales, contracts, invoices, document handling, scheduling, and more all in one software solution. easy-to-use powerful system. A sprawling suite of powerful business tools.

A competent CRM (Customer Relationship Management) solution can help you deliver value and increase customer retention by supercharging your organisation. It allows sales teams to keep track of, monitor, and manage customer information in a logical manner.

Krify assists customers in automating their business processes with CRM software development services and tailored solutions to solve problems.

We have designed highly scalable CRM solutions for organisations and companies to handle client information and boost customer retention with our skilled team of CRM software developers.

Our motive is: To integrate, develop, and maintain CRM solutions done by our skilled staff.


We provide tools that boosts productivity and general efficiency in the workplace. Our CRM software assists in the automation of corporate processes.

With our CRM software, you may increase job efficiency and create an optimum work flow environment within your company.

CRM SOFTWARE is competitive, we use a strong User Interface (UI) and User Experience (UX), which can fit into any organization’s business process model.

Our CRM software allows you to control the sales cycle from beginning to conclusion. Whether it’s sales management, customer service management, post-sales support, or marketing campaign administration, it gives you complete control and improves your bottom line.

Whom it can help?

  • Any company that has sales, marketing, and billing departments.
  • Any company that needs to generate quotations and invoices.
  • Any company which is looking to improve productivity and customer service.
  • Any business which has sales team.
  • Any businesses that want to show their clients/customers that they are a priority.


As you can see, there are a variety of reasons why a company would need customer relationship management, and there are many more. CRM offers various advantages to both organisations and customers, which is why almost every major firm has deployed some CRM software. Using spreadsheets and sticky notes to get by is no longer an option. With today’s levels of connection, doing business has never been easier.

Businesses need to react and act at the speed of light. CRM can be your take which will accelerate your company’s growth.

If you planning to develop CRM software, please share your requirement details with us we will help you in developing your CRM solutions. A Krify, we have a team of experienced professionals who are well versed with the latest designs, trends, and technologies. For more information, Contact us.

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